Jupiter, FL – April 29, 2015 – Executive Answers, a business focused on helping subscription companies accelerate growth by aligning their sales and marketing to the modern buyer, today announced that CEO and Founder Ryan Cahill has been invited to speak at Subscribed, “the only conference uniquely designed to help you succeed in the Subscription Economy” in San Francisco, California.
Ryan will be presenting “Why Subscriber Experience is the Key to Growth” to conference attendees on Wednesday, May 20th at 1:30pm. He will outline the critical changes taking place in the market and why the customer experience is a key determiner of business growth.
According to Ryan, the modern buyer is now in control of the buying process and a business’s growth depends on supporting THEIR process. A recent Accenture study of B2B buyers found that “71% of buyers prefer to conduct research and purchase on their own”. This self-service approach, according to a recent Forrester report, will lead to “1M sales people losing their jobs being replaced by eCommerce”. As sales people lose opportunities to engage with buyers, the ability to influence has shifted to customers/subscribers. For example, a Dimensional Research study found that “90% of customers say their buying decisions are influenced by online reviews”.
Each of the critical steps to business growth in the “Subscriber Experience Journey” will be discussed with specific examples of who in the market is doing this well, who is not, and how attendees can effectively address these points at their own companies.
About Executive Answers
Executive Answers designs, executes and optimizes sales and marketing strategies to help businesses align to the modern buyer journey and create a “Revenue Growth Engine”. Executive Answers is comprised of a team of SaaS veterans with deep experience in revenue driving disciplines, with proprietary software solutions for analytics, pipeline visualization and benchmarking complimenting their services. To learn more visit http://www.executiveanswers.net
Subscribed is the only conference uniquely designed to help companies succeed in the Subscription Economy. Attendees learn from recurring revenue leaders and walk away with actionable strategies for creating their own successful subscriber experience, building and nurturing lasting relationships with happy customers. Subscribed will be hosted at the Hilton San Francisco Union Square from May 20-21, 2015. To learn more and register https://www.zuora.com/subscribed/