Our Proven Process to Accelerate Growth
The 7 Elements to Accelerated Growth
We have found that there are 7 specific categories that when all met supercharge performance. Our process will help you resolve these issue allowing your company to “run on all cylinders” and uncover your true growth potential.
The Critical Questions We Address
Vision & IdentityEverything starts with clarity of purpose for your business both internally and in the market. Your team and prospect need to be able to answer the questions below.
- Who are you?
- What do you offer?
- Where do you want the business to go?
Business Model & Target Market
It is essential to have a data-driven approach to modeling your business and target market. These are some of the key questions you need to answer. We leverage our DemandVue platform to help provide clarity on your model.
- What is the business model?
- What is your growth target for the year?
- Who is your Ideal Customer Profile?
- What does your TAM/MAM/SAM look like?
Go-to-Market StrategyYour GTM strategy is the detailed plan on how you will be acquiring customers. We leverage the DemandVue platform to help you visualize each channel or tactics contribution as well as help you answer the following questions.
- What is your GTM strategy for the year?
- How do you plan to allocate your budget?
- What metrics do you use to track conversion?
- How will you measure attribution?
Process Definition & DocumentationIn order to really scale your business, it is essential that everyone understands the process and have access to documentation. This is also a helpful exercise in mapping roles and responsibilities and thinking through the sales and marketing stack on what tools manage each step. These are the key questions for the process documentation.
- What does your demandgen process look like?
- What platforms manage this?
- How do you know this is being followed by the team?
- How does this map to your ICP buyer’s process?
Talent Growth PlanningAs you move into growth-mode you need to make talent changes as you look for more capacity, more experience, and different skill sets. Aligned with your growth plans will be a defined talent plan to scale your team. This is a critical process as talent is expensive and the time involved in substantial so we work together to avoid any critical missteps.
- How do you prioritize hiring?
- What profile(s) are you using to recruit against?
- How do you interview/vet/onboard/train new talent?
Analytics & BenchmarkingFast growing SaaS companies must constant coarse correct to ensure they stay on the right track. This requires clearly defined KPI’s, holistic executive dashboards and internal/external benchmarking. We leverage a DemandVue to provide a number fo key dashboards and benchmarking with our database of over 3,000 SaaS companies to compare against.
- What are your KPI’s?
- How do you measure GTM effectiveness?
- How do you compare performance against plan/past/peers?