What Does Executive Answers Do?


We design, execute and optimize sales & marketing strategies aligned with the modern buyer’s journey.

The BUYER is now in control and YOUR growth depends on supporting THEIR process.


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buyer journey

We help map your business to your buyer’s journey.

Modern Buyer Journey SaaS

research buyer journey


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Your buyer is looking to understand what solutions can meet their need.

Focus: Drive awareness, interest and web traffic

  • Advertising Strategy
  • Content Marketing Strategy
  • Website Optimization
  • Search Engine Optimization

research buyer journey


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Your buyer is identifying possible solution providers, reviewing their reputation and engaging to learn more.

Focus: Support the buyers education, make your differentiators clear & engage personally

  • Web Design & Optimization
  • Go-to-Market Strategy
  • Lead Nurturing Strategy
  • Content Marketing Strategy


decision buyer journey


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Your buyer is now evaluating options and comparing possible solutions to determine the best fit for their need.

Focus: Provide your buyers with decision guides, clarity on your ideal customer and easy ways to engage with sales.

  • Competitive Intelligence
  • Lead Scoring Strategies
  • Sales Process Optimization


close buyer journey


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Your buyer makes their decision on a solution and finishes all required deal logistics.

Focus: Provide the buyer an easy way to buy, smooth transition to onboarding/implementation and great first experience.

  • Sales Automation Optimization
  • Customer Experience Strategy
  • Pricing & Packaging Strategy


research buyer journey


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Your buyer decides to continue to use, evaluates the value of solution and considers ways to gain greater impact from the solution.

Focus: Deliver a world-class customer experience, build on your relationship with relevant insight and identify new areas of opportunity.

  • Relationship Marketing Strategy
  • Upsell & CrossSell Strategy
  • Customer Experience Strategy
  • Customer Satisfaction Assessment


Our tailored solutions are driven by a repeatable, proven process.

Learn more here.



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This definitive guide to SaaS marketing covers everything you’ll need to engage and nurture your target market for increased revenue growth, including the importance to:

  • Create content aligned to the needs of your audience, inspiring interest and awareness
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  • Build efficiencies into your marketing to personalize communications
  • Monitor the conversation occurring within the social media ecosystem
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